More and more product companies are redefining their focus and vision towards reaching the bottom of Pyramid. A decade back it was more about specializing in a specific areas for the companies. Now it is more of generalization and get into any area that is driven by volume.
Is this due to the fact that "Enterprise in Americas" are no more giving needed business?
Need to ponder about this...
Also, as more individuals in the BRIC countries are becoming tech savvy, this is driving a new market which is worth billions and everyone wants to pitch in to get their share...
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